2023 Ford Maverick Truck Prices, Reviews, & Specs

The 2023 Ford Maverick has generated a lot of buzz since its official announcement, and for a good reason. As Ford’s newest entry into the compact pickup truck market, the Maverick promises to deliver both versatility and affordability in a stylish package. With a starting price of under $20,000, the Maverick is positioned to compete with other popular pickups like the Toyota Tacoma and Honda Ridgeline. But does this highly-anticipated truck live up to the hype? 

In this Ford Maverick review, we’ll take a closer look at the features and performance of the truck to help you decide if it’s the right vehicle for you. 

2023 Ford Maverick Review: Pros and Cons  

By understanding the benefits and limitations of the Maverick, you can evaluate how well the 2023 Ford Maverick truck matches your lifestyle, budget, and priorities. For example, if you prioritize fuel efficiency and daily driving, you may find the Maverick’s compact size and hybrid powertrain appealing, while someone who needs to tow heavy loads may find the truck’s limited towing capacity a dealbreaker. Here are some highlights and lowlights to be aware of. 

Pros: 

• Affordability: The Maverick has a starting price of under $20,000, making it one of the most affordable pickups on the market. 
• Fuel efficiency: The Maverick offers an impressive fuel economy of 40 mpg in city driving and 33 mpg on the highway. 
• Versatility: The truck’s unibody design and optional hybrid powertrain make it a versatile option for everyday driving as well as light hauling and towing. 
• Technology: The Maverick comes with a host of advanced safety and convenience features, such as automatic emergency braking and Apple CarPlay/Android Auto compatibility. 

Cons: 

• Limited towing capacity: With the exception of the EcoBoost, the Maverick’s maximum base towing capacity is 2,000 pounds, which may not be sufficient for those who need to haul heavy loads. 
• Limited off-road capabilities: The truck’s front-wheel drive base model and low ground clearance make it less suited for serious off-roading. 
• Limited bed space: The Maverick’s bed is only 4.5 feet long, which may not be adequate for more oversized items. 
• Limited power options: While the Maverick’s standard engine offers adequate power, there are no options for a larger or more powerful engine. 

What’s New From Previous Models? 

As a new model, the 2023 Ford Maverick is not directly comparable to earlier models, as it is the first generation of its kind. However, the Maverick does represent a departure from Ford’s previous approach to the pickup truck segment, as it is a compact pickup with unibody construction, rather than the traditional body-on-frame construction used by larger pickup trucks. 

Compared to Ford’s previous compact pickup truck, the Ranger, the Maverick is smaller, more efficient, and more affordable. The Maverick’s base price is significantly lower than the Ranger’s, and it offers a hybrid powertrain option that is not available on the Ranger. The Maverick is also more efficient, with a hybrid powertrain estimated to achieve up to 40 mpg in the city. However, the Ranger has a higher towing capacity and a more traditional pickup truck design that may appeal to some buyers. 

Performance  

This truck’s performance is geared toward versatility and efficiency rather than outright power and capability. It offers a comfortable ride, efficient powertrains, and unique storage solutions, making it a practical choice for many buyers. 

Engine 

The 2023 Maverick comes with two engine options.  

• The standard engine is a 2.5-liter four-cylinder producing 155 lb-ft of torque and 191 horsepower, paired with a continuously variable transmission (CVT).  
• The optional engine is a hybrid powertrain that pairs a 2.5-liter four-cylinder engine with an electric motor for a total output of 191 horsepower. The hybrid is also paired with a continuously variable transmission (CVT). 

Ride Quality 

The Maverick has a comfortable and composed ride quality, thanks in part to its unibody design. It handles well and feels more like a car than a traditional body-on-frame pickup truck. However, the Maverick’s front-wheel drive base model and low ground clearance make it less suited for intense off-roading. 

Towing Capacity 

The Maverick’s towing capacity is up to 2,000 pounds when properly equipped, which is adequate for smaller loads but not as much as larger pickups. The bed is 4.5 feet long, on the smaller side, but it has some unique storage capabilities, such as a multi-position tailgate and available bed extender. 

Safety 

Safety is of the utmost importance for car buyers, and the 2023 Ford Maverick delivers without breaking the bank. The vehicle is equipped with the Ford CoPilot 360 system, which includes features like automated emergency braking, collision mitigation, and a reverse camera to help drivers avoid accidents.  

The Maverick also boasts safety features like AdvanceTrac, airbags, ABS with EBD, tire pressure monitoring, and side impact beams. For added safety, buyers can choose from additional features such as lane-keeping assist, lane departure warning, and adaptive cruise control. The Maverick’s robust safety features make drivers feel confident and secure on the road. 

Interior Technology and Comfort

The 2023 Ford Maverick offers a comfortable and well-designed cabin that prioritizes practicality and comfort. The materials used throughout the cabin are of good quality, with soft-touch surfaces and durable fabrics. The comfortable and supportive seats provide ample room for the head and legs of front and rear passengers. It also has optional features like under-seat storage and a fold-flat front passenger seat. 

The interior of the Maverick is simple but functional,with a straightforward layout that makes it easy to operate the various controls and features. The infotainment system features a touchscreen display offering Android Auto and Apple CarPlay compatibility. Other convenience features include a Wi-Fi hotspot, wireless charging, and a 10-speaker B&O sound system. 

The Maverick’s advanced safety features include lane departure warning, adaptive cruise control, and automatic emergency braking. The higher trims also offer a surround-view camera system and blind-spot monitoring. 

Pricing  

The 2023 Ford Maverick truck starts at an affordable MSRP of $19,995 for the base XL model. The mid-level XLT trim starts at $22,280, while the top-of-the-line Lariat trim starts at $25,490. These prices are for the non-hybrid engine; the hybrid powertrain is only available on the XLT and Lariat trims and adds around $3,300 to the base price. 

Compared to other compact pickup trucks on the market, the Maverick’s starting price is quite competitive, making it particularly appealing to budget-conscious buyers. However, some of the Maverick’s competitors, such as the Chevrolet Colorado and the Toyota Tacoma, offer more powerful engine options and higher towing capacities. The Maverick’s smaller bed and limited towing capacity may be a drawback for some buyers who need to haul heavy loads. 

Exterior  

The 2023 Ford Maverick has a distinctive and modern exterior design that sets it apart from other pickup trucks on the market. The front of the Maverick features a bold, hexagonal grille with a prominent Ford logo in the center. The headlights are designed to be sleek and angular, with LED lighting as standard. 

Moving along the side of the Maverick, pronounced wheel arches give the vehicle a more muscular stance. The overall body design is clean and uncluttered, with subtle creases along the sides that create a sense of motion. The rear of the Maverick features a unique tailgate design that can be positioned in multiple ways to accommodate larger items, with the Ford logo stamped prominently in the center. 

In terms of color options, the 2023 Ford Maverick is available in various vibrant hues, including Iconic Silver, Carbonized Gray, and Area 51. There are also appearance packages that allow for exterior customization, including black accents, unique wheels, and various graphics. 

Dimensions, Weights, and Capacities  

Here are the physical dimensions, weights, and capacities of the 2023 Ford Maverick: 

• Length: 199.7 inches
• Width (excluding mirrors): 72.6 inches 
• Height: 68.7 inches 
• Wheelbase: 121.1 inches
• Ground clearance: 8.1 inches 

Curb Weight and Max Payload Capacity 

The Maverick has a curb weight (without passengers or cargo) of approximately 3,500 pounds, but this can vary depending on the trim level and specific features included. The base maximum payload capacity of the Maverick is 2,000 pounds, which is more than enough for most everyday hauling needs. 

Towing Capacity 

The towing capacity of the Maverick varies depending on the engine and drivetrain. The standard 2.5-liter four-cylinder engine can tow up to 2,000 pounds, while the optional 2.0-liter EcoBoost engine can tow up to 4,000 pounds. The Maverick also comes standard with a Class III trailer hitch, making it easy to attach various towing accessories. 

Interior Capacity

Inside the cabin, the Maverick offers seating for up to five passengers, with two front seat configurations: a standard bench seat or optional bucket seats. The rear seat is a 60/40 split-folding design, which allows for added cargo space when needed. Overall, the Maverick offers ample cargo space for a compact pickup, with a bed length of 4.5 feetand a maximum cargo volume of 33.3 cubic feet. 

Warranty  

The 2023 Maverick comes with a comprehensive warranty that provides peace of mind for owners. Here is a breakdown of the coverage: 

• Basic Warranty: The basic warranty covers the Maverick for whichever comes first — 3 years or 36,000 miles. This warranty covers the cost of repairs for any defects in materials or workmanship, with some exceptions and limitations. 
• Powertrain Warranty: The powertrain warranty covers the Maverick’s engine, transmission, and drivetrain components for 5 years or 60,000 miles, whichever comes first. This warranty provides coverage for repairs or replacements of these critical components in the event of defects or failures. 
• Emissions Warranty: The emissions warranty covers the Maverick for whichever comes first — 8 years or 80,000 miles. This warranty covers the cost of repairs for any defects related to the vehicle’s emissions control systems, including the catalytic converter, EGR valve, and oxygen sensors. 

• Corrosion Warranty: The corrosion warranty covers the Maverick for 5 years with no mileage limitations. This warranty covers the cost of repairs for any perforation caused by corrosion of the vehicle’s body panels. 

In addition to these standard warranties, the 2023 Ford Maverick truck also comes with 24/7 roadside assistance for the basic warranty period’s entire duration. This includes services like jump-starts, fuel delivery, and towing if necessary. 

In sum, the warranty coverage for the 2023 Ford Maverick is comprehensive and provides excellent protection for its owners. The warranties are designed to cover many potential issues that could arise during ownership, giving owners peace of mind and reducing the financial burden of unexpected repairs. 

Entertainment  

The 2023 Ford Maverick comes with several advanced entertainment features that enhance the driving experience for passengers and make the ride more enjoyable and connected: 

• Infotainment System: As mentioned previously, the Maverick comes standard with an 8-inch touchscreen display infotainment system that supports Apple CarPlay and Android Auto smartphone integration. This system also features Bluetooth connectivity for hands-free phone calls and audio streaming. 
• Audio System: The standard Maverick has a 6-speaker audio system, while higher trims offer an 8-speaker Bang & Olufsen audio system that provides superior sound quality. 
• Navigation System: The Maverick is available with a built-in navigation system, which provides turn-by-turn directions and real-time traffic updates to help drivers navigate their destinations more easily. 
• Wireless Charging: The Maverick comes with an available wireless charging pad, which allows passengers to charge their smartphones without the need for cords or cables. 
• FordPass App: Upon purchasing the Maverick, drivers get access to the FordPass app, which allows for remote start, locking or unlocking the vehicle, checking fuel levels, and scheduling service appointments from a smartphone. 

Fuel Economy  

The 2023 Ford Maverick offers drivers a balance of power and fuel economy. Here is a summary of its estimated fuel economy ratings: 

• With its standard 2.5-liter four-cylinder engine, the Maverick is estimated to achieve up to 22 mpg (city) and 29 mpg (highway). 
• The 2.0-liter EcoBoost engine is estimated to offer 20 mpg (city) and 28 mpg (highway). 
• Each engine combines with an eight-speed automatic transmission to optimize fuel efficiency. 
• With the hybrid powertrain, Ford’s 2023 Maverick fuel economy is especially impressive, estimated to achieve 40 mpg (city) and 33 mpg (highway). 

Unique Standout Features  

The 2023 Maverick offers exceptional value compared to its competitors in the compact pickup truck segment. Here are some of the factors that make the Maverick a compelling choice for buyers looking for a practical, versatile, and affordable pickup truck: 

• Starting Price: The 2023 Ford Maverick truck has a starting price of $19,995, which is significantly lower than many other pickup trucks in its class. 
• Fuel Efficiency: The Maverick is one of the most fuel-efficient pickup trucks on the market, offering up to 29 mpg on the highway with its standard 2.5-liter four-cylinder engine.
• Towing Capacity: Despite its compact size, the Maverick’s 2.0-liter EcoBoost engine can tow up to 4,000 pounds, which is more than many other compact pickup trucks. 
• Customizability: The Maverick is highly customizable, with a range of available options and packages that allow buyers to tailor the truck to their specific needs.

Ford Maverick Models  

The 2023 Ford Maverick is offered in three trim levels: XL, XLT, and Lariat. Additionally, the Maverick is available in either a standard cab or a super cab configuration and with a choice of two different engines, including a hybrid powertrain. Here’s an overview of the available models of the Ford Maverick: 

• XL: The base model of the Maverick comes with a 2.5-liter four-cylinder engine, an 8-inch infotainment display, and driver assistance options like automatic emergency braking and lane departure warning. 
• XLT: The mid-level XLT adds several additional features, including keyless entry, alloy wheels, and a power-adjustable driver’s seat. 
• Lariat: The top-of-the-line Lariat has even more bells and whistles, such as leather upholstery, a 10-speaker sound system, and an 8-inch digital instrument cluster. 
• Super Cab: The super cab configuration adds a second row of seats, allowing a total seating capacity of up to five passengers. 
• Hybrid: The Maverick is also available with a hybrid powertrain, which pairs an electric motor with a 2.5-liter four-cylinder engine to produce 191 horsepower. 

Other variations of the Maverick include a range of available packages and options, such as the FX4 Off-Road Package, which adds all-terrain tires, off-road suspension, and skid plates, among other features. Additionally, the Maverick is highly customizable, allowing buyers to choose from various available accessories and upgrades to tailor the truck to their specific needs. 

Similar Vehicles 

The 2023 Ford Maverick is designed to be smaller and more affordable than many other pickup trucks on the market while still offering plenty of utility and capability. Here are some comparisons to similar midsize pickup trucks in the market: 

• 2022 Hyundai Santa Cruz: Like the Maverick, the Santa Cruz is designed to be smaller and more affordable than traditional pickups. Both vehicles have four-cylinder engines and front-wheel-drive as standard, though all-wheel-drive is available. The Santa Cruz offers a more stylish and sporty look, while the Maverick offers a more rugged and traditional pickup design. 
• 2022 Chevrolet Colorado: The Chevy Colorado is a bit larger and more expensive than the Maverick. It comes with a choice of engines, including a diesel option, and offers more towing and hauling capability than the Maverick. However, the Maverick is expected to offer better fuel economy and be more affordable than the Colorado. 
• 2022 Toyota Tacoma: The Toyota Tacoma is larger and more expensive than the Maverick. It offers a choice of engines and comes with impressive off-road capability, including an available TRD Off-Road package. The Maverick is not expected to offer the same level of off-road capability as the Tacoma, but it will likely be more affordable and fuel-efficient. 
• 2022 Honda Ridgeline: The Honda Ridgeline is known for its comfortable ride and car-like handling. It comes with a V6 engine and offers plenty of features and technology. However, the Ridgeline is more expensive than the Maverick and is less fuel-efficient. 

As you can see, the Maverick stands out as a unique option in the pickup truck market due to its smaller size and lower price point. It is expected to offer excellent fuel efficiency and plenty of utility, making it a great choice for those who need a pickup but don’t want to break the bank. 

Ready to Get Into a 2023 Ford Maverick Truck? 

Searching for the right truck can feel overwhelming, but it doesn’t have to be. Dick Hannah’s auto experts have all the information and an extensive inventory to boot to help you get the truck you’ve been dreaming of. Browse our new or used Fords online, or contact our friendly and experienced team to get started.